This activity invites you to bring together everything you’ve learned to create a fully realised pop-up shop. Just like pitching to a brand or client, you’ll present a clear, creative concept that showcases your layout, display, and visual storytelling skills.

Task Instructions

1. Draft a Pop-Up Shop Concept (200–300 words)

Your concept should loosely explain:

  • The theme or story of your pop-up
  • The products you’re showcasing and why
  • How your layout, display, hotspots, and planogram work together
  • How the design engages customers and supports the brand

2. Visualise Your Concept

Include initial visuals, sketches, or mock-ups to show:

  • Your window display: focal point, colour scheme, message
  • A store layout plan: flow, key zones
  • Identified hotspots and how they guide the customer journey
  • A simple planogram: product arrangement and grouping

Workflow

1. Lesson 6: Submit to Optional Review.

Use the feedback to develop your idea further.

2. Tutor Review & Feedback 2: Include Work-in-Development.

Refine your concept based on tutor comments.

3. Tutor Review & Feedback 3: Submit your Finished Pop-Up Shop Project for summative assessment.

Note: Your next portfolio review takes place after Lesson 6.