Map a store’s floor plan, mark high-traffic areas (hotspots), and propose product groupings plus visual merchandising techniques that encourage link-selling in these key zones.

Task Instructions

1. Research and Analyse the Store Type

Identify the store type (e.g., fashion, homeware, electronics)

Understand its target market, brand ethos, and product range

Research the customer journey, typical foot traffic, and product organisation

Use this insight to design a layout that fits the brand and customer needs

2. Map Out the Store’s Floor Plan

Sketch a scaled store layout using graph paper or digital tools (e.g., SketchUp, Canva)

Include entry points, aisles, walls, and fixed structures (counters, changing rooms)

Allow space for customer flow and circulation

3. Identify High-Traffic Areas (Hotspots)

Analyse where customers linger or pass most frequently, such as:

  • Near the entrance
  • Aisles and end caps
  • Checkout counters
  • Shop windows

These zones will be your focus for product placement

4. Propose Product Groupings for Hotspots

Group complementary or thematic products to encourage link-selling

Use bestsellers and impulse buys strategically in prime spots

Think about pairing items often bought together (cross-selling) or seasonal/promotional bundles

5. Apply Visual Merchandising Techniques

Use colour blocking, lighting, signage, and movement to highlight groupings

Create engaging displays with interactive elements where possible

6. Propose Link-Selling Strategies for Each Zone

Suggest cross-selling, upselling, or bundling tactics tailored to each hotspot

Example: Place coffee mugs next to coffee beans or premium items near entry-level versions

7. Create a Visual Representation

Produce a clear map marking hotspots, product groups, VM techniques, and selling strategies

Use symbols, colours, and annotations to explain flow and rationale

8. Review and Refine Your Design

Evaluate the flow, product placement, and consistency with VM principles

Ensure your design supports customer experience and commercial goals

Add to your Portfolio:

Your completed floor plan, product groupings, VM techniques, and link-selling strategy.

Note: Your next portfolio review takes place after Lesson 6.