Most of us can remember a time when a store display made us stop, look - and maybe even go in.
In Lesson 1, we explored what visual merchandising actually is, and how its core principles influence both creativity and commercial success.
So here’s the question:
Is visual merchandising just decoration - or does it drive decisions?
Use this space to:
- Share an example of a shop display that caught your attention — what made it effective?
- Reflect on how the four VM principles were used
If you're unsure about identifying the principles or want ideas for brands to analyse, just ask - this is a space for questions too.