We’ve all been influenced by where and how products are placed - whether we realise it or not.
In Lesson 3, we explored planograms and how visual merchandising shapes buying behaviour. Positioning isn't just about space, it’s about psychology.
So here’s the question:
Can simply moving a product increase its chances of being bought?
Use this space to:
- Share a comparison of product placement between two stores - what did you notice?
- Reflect on what makes a display more inviting or persuasive
Got questions about using fixtures, colour flow or cohesion? Drop them in here too.